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“Warehousing, Distribution and
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Twitter has become an important tool for publishers, used not only to develop an audience and foster relationships, but also for content promotion. Twitter can be a great way to foster two-way communication, participate in the conversation, as well as share information from other sources in an effort to curate and not just self-promote.
True remainders are only those books that have been taken out of circulation because sales have fallen off and the publisher can no longer justify the carrying costs associated with the book. Remainders may vary from an initial printing that did not sell to the last couple hundred books of a best selling novel that has sold hundreds of thousands of copies. When a publisher has a backlog of a new title to introduce, they may need to cut their losses on slow moving titles by remaindering the balance of stock to free up cash and make room in their warehouse for new items. The publisher will sell the entire remaining (hence the word) inventory to the highest bidder. Once remaindered, the book no longer generates royalties for the author, it cannot be returned to the publisher for credit and it is considered out of print. Years ago, remainders were marked by stripping the spine of the book with green paint. Today, that is often not the case and sometimes they are even in mint condition when they are remaindered.
In the process of books getting to the marketplace, there are three ways that books are distributed – wholesalers, book distributors and fulfillment centers.
There are some very significant differences between these service providers. It is much easier to understand someone’s motivation when you understand where and how each of these providers generate income. So, let’s follow the money trail and see where it leads.
I am asked, on what seems like a daily basis, about short run printers and which short run printers are best to use. The short answer is… it depends. Each publisher needs to invest some time to find the printer that is right for your needs.
The time spent on this research will be well spent because finding the right short run printer can save you time, money and aggravation. Even if you are happy with your current printer, it’s a good idea to gather bids from other printers periodically. This will keep you informed about the printing industry, and changes in the level of services offered by various printers. It might even encourage your printer to reduce the price that you are paying for their services.
I recently came across this article from eMarketer.com entitled “Growing Device Markets Mean Opportunities for Publishers, Marketers” and I thought it would be helpful to pass along to you. Please feel free to visit the article on eMarketer. The post appeared on June 15, 2011.
Electronic books and periodicals have become a reality on new devices
The publishing industry has been rocked by the shift from print to online access, a development that has been notoriously challenging to monetize. Consumers have shown little appetite to pay for content on the web, and the soft economy has taken a toll on the online advertising-based models that many publishers embraced as a replacement for declining print income. So the arrival of ereaders and tablets comes at an opportune time for publishers.
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