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Category: E-commerce Book Fulfillment

With more bookselling moving online as brick and mortar bookstores disappear, selling directly to the consumer presents a tremendous opportunity for publishers. Advantages include: (1) Retaining more control over the publishing process by getting your book discovered. (2) The pricing strategy will now be yours – you will set the selling price and decide when to discount (if at all). (3) Increased margins by retaining the 50 to 55% fee required by online sellers. (4) You will be building a mailing list of potential buyers for the new books to be launched at a later date.

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E-commerce is hot and it’s only going to get hotter. In the last two years, during one of the country’s worst recessions, e-commerce sales have sky rocketed. 2010 saw a bump with an increase of 14.8% over 2009 – bringing total sales to $165.4 billion. Sales for 2011 are already up a staggering 15.2%. Everyone wants to get in on the action, but the real question is – what do you do after the e-commerce website is developed?

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Below is part eight of a continuing series on our blog regarding the key elements to successful e-commerce book fulfillment titled “Electronic Data Interchange”. At Ware-Pak, we make it a point to aid in understanding some rudimentary terms and addressing the complexities of e-commerce fulfillment.

Knowing what’s important to the e-retailer from a warehousing and fulfillment perspective is critical. Products need to be made available across multiple channels and e-commerce is one of the best ways to make your business accessible to your customers.

Electronic Data Interchange

In making a selection of a fulfillment center, double check to make sure they can support your electronic data interchange (EDI) initiatives.  The fulfillment center must be able to generate the SSCC-18 Carton License Plate and affix the label to the carton.  From there, the fulfillment house must send you a data set to meet your customers’ ASN requirements.  To identify this file, know that it will contain the SSCC-18 license number and the contents of that specific carton.  This completes the information required for the ASN.  Finally, the fulfillment warehouse will generate the UCC-128 label to be affixed to the cartons completing the ASN transaction.

Below are parts six and seven of a continuing series on our blog regarding the key elements to successful e-commerce book fulfillment. It’s our goal at Ware-Pak to provide aid in not only understanding some rudimentary terms, but also how to address the complexities of e-commerce fulfillment.

Knowing what’s important to the e-retailer from a warehousing and fulfillment perspective is essential. Products need to be made available across multiple channels and e-commerce is one of the best ways to make your business accessible to your customers.

Custom Branded Packing Slips & Integration with Different Shipping Services

It is important to make the customer feel special when he or she chooses one of your products, because your brand is everything. One way to create a better brand experience is by utilizing customized cartons and packing lists. As an online retailer, you have only a few opportunities to touch the client. That is why it is so important, maybe even a requirement, to customize shipper cartons and packing slips with your company name, logo and website address. This ensures that each time one of your clients receives their order he or she will know who you are.

Order fulfillment is not complete until the packages have been shipped. In today’s market, consumers want choices in shipping methods. As an e-commerce retailer, which shipper works best – UPS, FedEx or the United States Postal System (USPS)? Under certain conditions, each carrier has strengths that make them a more appropriate choice.

UPS and FedEx are the largest package carriers with competitive rates to commercial addresses. When it comes to residential addresses, the cost dramatically increases because the carriers do not offer the same discount structure for residential deliveries.  USPS is very competitive in this arena.

If you are shipping lighter-weight cartons (under 1 pound, maximum of 15 pounds) other services such as UPS Mail Innovations or FedEx SmartPost are appropriate and convenient. The fulfillment that you choose center needs to have the flexibility to ship via the medium that is most beneficial to you and your clients.

We’ve discussed the various shipping services in detail on our blog, click here to read more about Shipping.


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