warepaklogo
“Warehousing, Distribution and
Fulfillment Services for Publishers and Associations”
(708) 534-2600
Contact Us | Free Quote
twitter   facebook   linkedin   blog-icon

Category: Book Industry Resources

I am always being asked by authors how they can promote their books online. The following list of websites is a good start in finding the right place(s) to market your book online. Please add any websites you feel will be helpful in the comments section of this post.

Read more ...

I recently came across this article from eMarketer.com entitled “Growing Device Markets Mean Opportunities for Publishers, Marketers” and I thought it would be helpful to pass along to you. Please feel free to visit the article on eMarketer. The post appeared on June 15, 2011.

Electronic books and periodicals have become a reality on new devices

The publishing industry has been rocked by the shift from print to online access, a development that has been notoriously challenging to monetize. Consumers have shown little appetite to pay for content on the web, and the soft economy has taken a toll on the online advertising-based models that many publishers embraced as a replacement for declining print income. So the arrival of ereaders and tablets comes at an opportune time for publishers.

Read more ...

The 2011 Book Expo America (BEA) Conference begins May 23rd at Javits Center in New York City. As always, Ware-Pak is looking forward to attending this year’s event.

As everyone knows, BEA is the largest publishing event in North America. It continues to offer the publishing company access into what’s new, what’s next and everything that’s exciting in the world of books.

Ware-Pak would like to make every effort to support the publishers who exhibit at the conference. At past BEA events, we were one of the sponsors of the BEA Tweetup. This year, we are doing something a little different; we have developed a list of publishers who are exhibiting at BEA, Twitter Name and their booth number. You can find our list below. If you do not see your name on the list, please send me a Tweet (@Ware_Pak) and I’ll be happy to add you to the list. Since Ware-Pak takes great pride in our involvement in social media, this year, we have developed a list of publishers who are attending BEA that Tweet! 

For your added convenience I have also created a Twitter list. Our list can be followed at @Ware_Pak/bea-exhibitors-3. Again, if anyone wants to be added, just drop us a Tweet and I would be happy to do so.

We are looking for some help from you… if you have any suggestions on ways that Ware-Pak can help further promote publishers who are attending BEA, please leave your comments on the blog post. We are always looking for ways that we can continue to support publishers. See you at BEA!

Company Name

Booth

Twitter Account

A Truthful Myth
4777
@authorrcolley
AA Publishing
4767
@AAPublishing
Abbeville Press, Inc.
4406
@AbbevillePress
Abingdon Press
2533
@AbingdonPress
Above the Treeline
4479
@weiss_squad
ABRAMS
3552
@ABRAMSbooks
Accord Publishing, Ltd.
3674
@AndrewsMcMeel
Advocate Art
3053
@advocateart01
Agate Publishing
4631a
@AgatePublishing
Albert Whitman & Company
4223
@AlbertWhitman
Algonquin Books of Chapel Hill
4152
@AlgonquinBooks
AMACOM Books
2644
@AMACOMBooks
Amadeus Press
4374
@AmadeusPress
Amber Books
4755
@AmberBooks
American Academy of Pediatrics
3143
@AmerAcadPeds
American Cancer Society
2738
@AmericanCancer
American Library Association-Exhibitions
4124
@ALALibrary
America’s Test Kitchen
5050
@TestKitchen
Ammonite Press
2938a
@AmmonitePress
Andrews McMeel Publishing
3674
@AndrewsMcMeel
Annick Press, Ltd.
2461
@AnnickPress
Anova Books Publishing Ltd
4769
@AnovaBooks
Anthology, Inc.
2532
@azanthology
APA (American Psychological Association)
3033
@APAPsycNET
Appalachian Trail Press
3578
@AT_Conservancy
Applause Theatre & Cinema Books
4374
@ApplauseBooks
Aptara
2215
@Aptara
Aquafadas SAS
2304
@aquafadas
Arcadia Publishing
2832
@ArcadiaPub
Arsenal Pulp Press
4504
@Arsenalpulp
Association of Library Trustees, Advocates, Friends
and Foundations
3776
@ala_altaff
Assouline Publishing
4402
@AssoulinePub
Random House
4420
@atrandom
Backbeat Books
4374
@backbeatbooks
Barbour Publishing, Inc.
4483
@BarbourBuzz
Barefoot Books
2463
@liveBarefoot
Be the Light
4877
@bethelightworld
Beacon Press
4520
@BeaconPressBks
Bear & Company (Inner Traditions)
4328
@InnerTraditions
Bella
4780
@wordsprof
Bellevue Literary Press
4502
@bellevuepress
BenBella Books
4411
@BenBellaBooks
Beyond Words Publishing
2133
@beyondwordspub
Black Library
3753
@blacklibrary
Blackstone Audio, Inc.
4281
@BlackstoneAudio
Bloomsbury
3358
@BloomsburyBooks
Book Business Magazine
2129
@bookbusinessmag
BookBaby
2208
@BookBaby
Bright Sky Press
2938a
@brightskypress
C & T Publishing
3604
@ctpublishing
Cambridge University Press
3721
@CambridgeUP
Candlewick Press
2452
@Candlewick
Capstone Publishers
2952
@CapstonePub
Career Press
RC113
@CareerPressInc
Carlton Publishing Group
4668
@carltonbooks
Carolrhoda Books
2158
@LernerBooks
Casemate Publishers
4860
@casematepub
Cato Institute
3604
@CatoInstitute
Cedar Fort Books
3468
@cedarfortbooks
Cengage Learning
4752
@CengageLearning
Central Recovery Press
4524
@RecoveryPress
Chafie Press
4858
@ChafiePress
Charlesbridge Publishing
3058
@charlesbridge
Chronicle Books
4690
@ChronicleBooks
Clavis Publishing
2738
@clavisbooks
Coffee House Press
4505
@Coffee_House_
Consortium Books
4508-4509
@ConsortiumBooks
Continuum Publishing
3604
@Continuum_Books
Creative Teaching Press
2962
@ctp_inc
Crystal Clarity Publishers
3604
@CCPublishers
Cursor
4626
@cursr
Cypress House
RC66
@CynthiaFrank
David R. Godine, Publisher
3662
@GodinePub
DBA Brainy Baby (The Brainy Company)
2364
@BrainyBabyCo
Diversion Books
2013
@DiversionBooks
DK Publishing, Inc.
3265
@DKPublishing
Dufour Editions, Inc.
3708
@DufourEditions
Dufour Editions, Inc.
3708
@DufourEditions
ECW Press
2738
@ecwpress
Encounter Books
4413
@EncounterBooks
Entrepreneur Press
3248
@LeanneHarvey_
Exaclair, Inc.
2344
@exaclair
Exisle Publishing Pty.
2938a
@ExisleBooks
Eye On Education
RC91
@eyeoneducation
Fantasy Flight Publishing
4844
@FFGames
Filipacchi Publishing
3638
@hfmbooks
Flux/Llewelyn
2525
@EyeOnFlux
Folkmanis, Inc.
2465
@Folkmanis
Fordham Press (Fordham University Press)
3743
@FordhamPress
Fox Chapel Publishing
4546
@foxchapel
Free Spirit Publishing
RC71
@FreeSpiritBooks
Fulcrum Publishing
4507
@FulcrumBooks
Future Horizons, Inc.
3491
@fhautism
Galaxy Press
3460
@GalaxyPress
Gallup Press
4633
@GallupJournal
Gingko Press, Inc.
4462
@gingkopress
Glorian Publishing
4659
@GlorianPublishi
GoldQuill
2306
@GoldQuill
Gooseberry Patch
3604
@gooseberrypatch
Grand Central Publishing
3621
@HachetteBooks
Graywolf Press
3581
@GraywolfPress
Greystone Books, an imprint of D&M Publishers
4512
@greystoneenviro
Grove/Atlantic, Inc
4621
@groveatlantic
Gryphon House, Inc.
4503
@GryphonHouse
Guideposts Books
3580
@GuidepostsBooks
Hachette Audio
3635
@HachetteBooks
Hal Leonard Performing Arts Publishing Group
4374
@HalLeonardBooks
Harlequin Enterprise
4738
@HarlequinBooks
HarperCollins Publishers
3339
@HarperCollins
HarperPerennial
3739
@HarperPerennial
Harvard University Press
3739
@Harvard_Press
Harvest House Publishers
2330
@Harvest_House
Hay House, Inc.
2138
@hayhouse
Haymarket Books
4506
@haymarketbooks
HB Publications
4656
@HBPublications
Holiday House
2547
@HolidayHouseBks
Hoover Institution Press
4123
@HooverInst
Houghton Mifflin Harcourt
3438
@hmhbooks
House of Anansi Press
4635
@HouseofAnansi
Human Kinetics, Inc.
3758
@Human_Kinetics
Hyperion Books
3324
@PartSixofThree
Illinois Press
3742
@IllinoisPress
Inner Traditions
4328
@InnerTraditions
John Wiley & Sons
4320
@WileyBiz
Jones & Bartlett Learning
RC 94
@JBLearning
Kabbalah Publishing
4629
@kabbalahcentre
Kar-Ben Publishing
2158
@KarBenPub
Kavino Book Publishing
2938a
@kavinobooks
Kingfisher
3461
@KingfisherBooks
Kobo Inc.
2102
@kobo
Kumon Publishing
2959
@KumonPublishing
Laurence King Publishing, Ltd.
4452
@LaurenceKingPub
Legwork Team Publishing, Inc.
3445
@LegworkTeam
Leisure Arts
2438
@LeisureArtsInc
Lerner Books
2362
@LernerBooks
Let’s Go Publications
4606a
@letsgotravel
Limelight Editions
4374
@LimelightBooks
Lonely Planet Publications
3052
@lonelyplanet
Mark Batty Publisher
4451
@MarkBattyPub
Marler Publishing
4784
@TheLuvCoach
Marshall Cavendish Children’s Books
2561
@MarshallCav
Mason Crest Publishers
2960
@masoncrest
McGill-Queen’s University Press
3747
@scholarmqup
McGraw-Hill
3440
@MHBusiness
McSweeney’s Publishing
4971
@mcsweeneys
Meadowbrook Press
3757
@BLanskyAuthor
Medallion Press
2738
@MedallionPres
Mercer Univ. Press
2842
@mupress
Merriam-Webster, Inc.
2841
@MerriamWebster
MerryMakers, Inc.
4149
@merrymakersinc
Michelin Travel & Lifestyle
3604
@MichelinGuides
Midpoint Trade Books
2438
@midpointnyc
Miles Kelly Publishing, Ltd.
3663
@MilesKellyPub
Milkweed Editions
4627
@Milkweed_Books
Minotaur Books (An Imprint of St. Martin’s Press)
3352
@MinotaurBooks
MIT Press
MR5101
@mitpress
Moody Publishers
3754
@MoodyBooks
Morgan James Publishing
4542
@DavidHancock
Mo’s Nose, LLC
2664
@MosNose
Motorbooks
4122
@MotorbooksInc
National Geographic Books
4453
@NGStore
Naval Institute Press
3853
@NavalInstitute
New Harbinger Publications
3567
@NewHarbinger
New Horizon Books
2938a
@GKhanConqueror
New York University Press
3745
@NYUpress
Newmarket Press
4409
@NewmarketPress
No Starch Press
RC114
@nostarch
NOLO
4015
@NoloLaw
North Atlantic Books
4531
@NAtlanticBooks
Octopus Publishing Group
3449
@Octopus_Books
Omnibus Press
4538
@OmnibusPress
Oncology Nursing Society
4678
@OncologyNursing
Orbit and Yen Press
3633
@orbitbooks
Orca Book Publishers
2765
@orcabook
Other Press
4421
@otherpress
Overlook Press
3439
@overlookpress
Peachtree Publishers
2955
@PeachtreePub
Pediment Publishing
2938a
@pediment
Peter Pauper Press, Inc.
4646
@PeterPauperPres
Pomegranate Com
4474
@PomegranateCom
Potomac Books, Inc.
4866
@PotomacBooks
Princeton University Press
3749
@PrincetonUPress
PubWest
3464
@PubWest
Quayside Publishing Group
4329
@Qbookshop
Quest Books
4629a
@QuestBooksTPH
Quirk Books
4428
@quirkbooks
Random House
4420
@RandomHouse
Recorded Books K-12
2210
@recordedbooks & @msdonovan1
Red Hen Press
4967
@RedHenPress
Red Rock Press
3141
@redrockpress
Rizzoli International Publications
4532
@Rizzoli_Books
Santa Monica Press
2738
@SantaMonicaPres
Second Story Press
2765
@_secondstory
Self-Counsel Press, Inc.
3604
@SelfCounsel
Simon & Schuster
MR6014
@simonschuster
Soho Press, Inc.
4529
@soho_press
Sounds True
2328
@soundstrue
Sourcebooks, Inc.
4356
@Sourcebooks
Square One Publisher
3149
@TheSquareOne
St. Martin’s Press
3352
@StMartinsPress
Storey Publishing
4152
@StoreyPub
Swedenborg Foundation Press
2946
@swedenborgfound
Taylor Trade
3604
@TaylorTrade
Teachers College Press
2842
@TCPress
tiger tales
2355
@tigertalesbooks
Timber Press
4152
@timberpress
Time Capsule Press
2938a
@timecapsulePR
Tokyopop
4843
@TOKYOPOP
Top That! Publishing
2356
@TopThatPub
Tor Books
3352
@torbooks
Tyndale House
4364
@TyndaleHouse
Tyrus Books
4502
@TyrusBooks
Unbridled Books
4264
@unbridledbooks
University of Hawaii Press
4464
@UHPRESSNEWS
University of Minnesota Press
3483
@UMinnPress
University of Oklahoma Press
4954
@OUPress
University of Pennsylvania Press
3159
@PennPress
University of Virginia Press
3738
@uvapress
VerveStar
4885
@VerveStar
W W Norton
3424
@wwnorton
Ware-Pak, LLC
3466
@Ware_Pak
Wesleyan University Press
3762
@weslpress
Wilfrid Laurier University Press
4958
@wlupress
Workman Publishing Co.
4252
@WorkmanPub
Xulon Press
4280
@xulon_press
Yale University Press
3740
@yalepress
Zagat
4303
@Zagat
Zondervan
3338
@zondervan

Recently I read an article on my NPR app on my iPad entitled “The Future of Libraries in the E-Book Age.” I thought the article was very relevant, not only for libraries, but also for today’s publishers and I wanted to share it with you. Feel free to add your comments about the article on our blog.

by Lynn Neary, NPR | April 4, 2011

A lot of attention has been focused on the way bookstores and publishing companies are managing the e-book revolution. The role of libraries has often been overlooked. But when HarperCollins Publishing Co. recently announced a new policy that would limit the number of times its e-books can be borrowed, it sparked a larger conversation about the future of libraries in the digital age. These days, you don’t have to go anywhere near a library to check out an e-book. You can download one to your digital device in a matter of seconds. And there’s no more pesky overdue notices — the e-book simply disappears from your device when your time is up. “The fact is that with a digital item, if you give it to somebody you still have it. It doesn’t have to come back,” says Eli Neiburger, the director for IT and production at the Ann Arbor District library in Michigan.

E-books, says Neiburger, are really digital files, but libraries and publishers are still trying to deal with them as if they are just like print books. In other words, they’re trying to do business the way they have always done business. “Part of the models we’ve seen so far are still trying to force 20th century business models onto digital content,” Neiburger says. “And any digital native says, ‘You mean I have to wait to download an e-book? What sense does that make?’ And they’re off to the Kindle store to spend $3.99 or $4.99 or $9.99 to get that same book.” In the current climate, libraries worry they’ll become obsolete. Publishers are afraid they won’t be able to make any money. That’s why HarperCollins came up with a new e-book policy that says an e-book can be checked out 26 times, after which it has to be repurchased. Leslie Hulse, a senior vice president at HarperCollins, says publishers have to place some limitations on the way libraries lend e-books.

“I think the tension is, at the extreme, we could be making a book available to one national library on a simultaneous access model in perpetuity,” says Hulse. “And what that would mean is everyone in the country could check out that book for free at any time, and that’s not a commercially viable solution.” HarperCollins may have raised the ire of librarians around the country with their new e-book policy, but Christopher Platt, director of collections and circulation at the New York Public Library, says the move has also stimulated a more public discussion about the future of libraries and e-books. “The HarperCollins limit isn’t going to stick,” he argues.”It’s going to develop into something new. And Harper, to its credit, is engaged with libraries to see what would work.” Platt has his own ideas about what might work for the future. He says libraries use intermediaries to manage both their physical and digital book collections. He thinks libraries could work with these intermediaries to develop subscription packages of e-books. Libraries would pay the publishers for these subscriptions and use them as they see fit. “So I’d buy a title with 1,000 uses, and then it’s up to us and our readers whether those 1,000 uses get used simultaneously in the first few days or whether they get drawn out over time,” Platt says. “And then if they do get used quickly, we’ll buy more.” Neiburger has more radical idea. He thinks libraries could deal directly with content providers: “The goal of the library is to obtain the ability to distribute content to its public. And if we can do that easier and more cheaply with the rights holder or the artist themselves and they make more money on it, then it may be heretical — but the future usually is.” That idea has potential, says Platt, but it may not be practical in the long run. “In some scenario that will happen and that will grow,” he says. “You will see more original content coming into library collections going forward and I think that’s a wonderful thing, especially if libraries play a role in creation of that content. But on a regular matter of just ordering at scale the number of e-books that we add to our collection, that’s a very difficult things to manage.” From the traditional to the visionary, the conversation about libraries in the digital age has begun in earnest. Roberta Stevens, president of the American Library Association, wants more publishing companies to get involved in the conversation, because at the moment some publishers aren’t even willing to sell e-books to libraries. Libraries may be able to survive without those books now, says Stevens, but in the future a lot of books will only be available electronically. “When we look at the future then we have to really think very seriously about what is our role — and how can we actually serve the millions and millions of people who use our public libraries everyday if we can’t even get access to titles,” says Stevens. Libraries have always been thought of as a kind of “temple of books” … a place you can go to for peace and quiet, a place to read and think. They are intricate part of the fabric that pulls a community together. But if they are to be relevant in the future they will have to make space for themselves in the digital community as well.

[Copyright 2011 National Public Radio]

The majority of book publishers have sold their product in the same way to the same marketplace since the 1800’s. In that marketplace, the bulk of sales occurred in the independent and chain bookstores. Over the last 50 years, the landscape has changed dramatically. New marketplaces have emerged, offering more opportunities for the publisher to increase sales and profits.

These new Retail Trade Markets are dominated by Mass Merchandisers, such as Wal-Mart, Costco, Kmart, Sears, TJ Maxx, Target, and more. It is this group and their unique requirements that I would like to discuss today.

When it comes to order fulfillment, the retail trade market has a very unique set of requirements. Each client may have slightly different requirements from each merchandiser – so as a part of Ware-Pak’s fulfillment services process, we maintain a 3-ring binder containing all of the specific requirements for each client and their respective mass merchandisers.

The mass merchandisers will grade each vendor on how well they follow the fulfillment requirements. Depending upon these results, the publisher will move up or down in a desirability scale with the merchandiser. The grade given by the merchandiser is very important because as the publisher moves up the scale, the more opportunities they will have to place new titles in the retail store. In addition to impacting future business, many of the mass merchandisers have implemented a system to fine the vendor for each infraction. These fines can cost thousands of dollars on each order.

Below are some of the most common requirements your order fulfillment partner needs to be knowledgeable of:

Special Labeling Requirements
Cartons being shipped into a mass merchandiser require each carton to be labeled with the Item #, Product Code or ISBN, Title and Case Quantity. This information needs to be embedded in a barcode for scanning purposes by the retailer’s distribution center.

ASN labeling requirements
When dealing with the Mass Merchandisers, it is a requirement to send ASN.  Your fulfillment partner must have the capability to create a UCC128 label.

UCC128 labels are pressure sensitive labels that are affixed to each carton and/or pallet and provide information about a particular shipment. This label alerts the mass merchandiser about shipment information – who the vendor is, carton content, store ship to location, etc., – and it is a mix of both readable and scannable information. The UCC128 label on every carton is scanned at its destination and the information usually is tied to an Advance Ship Notice that has already been transmitted via EDI to the trading partner.

UCC128 labels follow a specific guideline set forth by the trading partner, and contain information adhering to the UCC (Uniform Code Council) and EAN (European Article Numbering) standard guidelines. This information helps aid your trading partners to automatically identify you within the global supply chain. By using the UCC128 label, vendors become compliant for trade throughout the world and across industry channels.

The most notable feature of the label is the SSCC-18 (Serial Container Shipping Code) found on every UCC128 label. This 20 digit number, human readable as well as scannable, allows a trading partner to not only identify you as a vendor but also provides information regarding a unique sequence for each carton.

Anti-Theft Security Strip
Some retail vendors require that there be an anti-theft security strip on the product before shipping it to their stores and distribution centers. There is specific location for the security strip and the order fulfillment center needs to have experience with the application of these strips.

Clip Strips / Counter Displays / Point of Sale Displays
Mass Merchandisers will often require that product be applied to a clip strip or that clip strips be included in the cartons. They will also require that counter displays and point of sale displays be assembled and loaded with the product before shipment to the store or distribution center. Ware-Pak is very proficient at assembling these displays.

Assortments
It is very common for the retail trade marketplace to order product in specific assortments. These are typically built-to-order projects, which often sound simple but quickly become cumbersome due to the volume of activity. You will want to check that your fulfillment house has a detailed written set of procedures for this process. In addition, each carton has a specific number of titles and should be placed in the cases in a specific order. The assortments may need to be shrink-wrapped or belly-banded together in the cases. Special labeling will be required on each carton that would list the Item #, Title of the Assortment, and the Quantity.

Giftables
In today’s business environment, marketing is key to achieving increased sales. The best publishers will carry T-Shirts and Giftables that will ship to the retail vendors, either as a free gift or as a salable item. Again, you will be relying upon the order fulfillment center to have the capabilities to price tag, pack, or fold these items in a way that allows them to be shelf ready when unpacked at the retail store.


Subscribe By Email

Subscribe in a Reader

Follow on Twitter

Post Archives

Serving Publishers

serving-publishersWare-Pak provides 3PL fulfillment services to support publishers in their competitive marketplace.

Learn More

Contact Us

contactIconPhone:
(708) 534-2600
Fax:
(708) 534-7803

Email Ware-Pak

Get a FREE Quote

quoteIconCost efficient
fulfillment & warehousing
solutions are just a click away.

Send Request

White Paper Library

wpaperIconView our White Papers for helpful topics, such as "Finding the Right Fulfillment Partner".

Read White Paper

Contact Ware-Pak

Ware-Pak, LLC
2427 Bond Street
University Park, IL 60484
phone (708) 534-2600
Web: www.ware-pak.com

Login