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“Warehousing, Distribution and
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Twitter has become an important tool for publishers, used not only to develop an audience and foster relationships, but also for content promotion. Twitter can be a great way to foster two-way communication, participate in the conversation, as well as share information from other sources in an effort to curate and not just self-promote.
Due to the nature of the publishing industry, publishers have multiple layers of costs associated with fulfillment (the process of picking, packing and shipping books). In its simplest form, fulfillment is the act of getting books out the warehouse door and delivered to customers in a fast, efficient and economical manner. Any additional costs incurred [...]
Effective January 2, 2012, the published rates for UPS services will be increasing. However, according to UPS, this increase enables them to continually expand and improve their portfolio of solutions, helping serve you and making the services you offer your own customers even better.
E-commerce is hot and it’s only going to get hotter. In the last two years, during one of the country’s worst recessions, e-commerce sales have sky rocketed. 2010 saw a bump with an increase of 14.8% over 2009 – bringing total sales to $165.4 billion. Sales for 2011 are already up a staggering 15.2%. Everyone [...]
USPS has announced that they will be taking the maximum increase allowed under current law, which is 2.1%. The actual percentage price increase for specific products will vary, however, the overall average price increase for all mailing services is capped at the rate of inflation as measured by the Consumer Price Index (which is 2.1%). [...]
Remainders in the publishing industry are generally known as any book that is sold at a deep discount to the end customer. (The wholesale price from the publisher to the trade is equally discounted.) True remainders are only those books that have been taken out of circulation because sales have fallen off and the publisher [...]
In the process of books getting to the marketplace, there are three ways that books are distributed – wholesalers, book distributors and fulfillment centers. There are some very significant differences between these service providers. It is much easier to understand someone’s motivation when you understand where and how each of these providers generate income. So, [...]
I am asked, on what seems like a daily basis, about short run printers and which short run printers are best to use. The short answer is… it depends. Each publisher needs to invest some time to find the printer that is right for your needs. The time spent on this research will be well [...]
I recently came across this article from eMarketer.com entitled “Growing Device Markets Mean Opportunities for Publishers, Marketers” and I thought it would be helpful to pass along to you. Please feel free to visit the article on eMarketer. The post appeared on June 15, 2011. Electronic books and periodicals have become a reality on new [...]
For many publishers, processing returns happens a few times a year during “slow periods.” Some publishers will go out of their way to avoid even thinking about returns. It’s amazing to me how publishing executives will skip the returns department during tours of their facility. I attribute this to flawed thinking – they must believe [...]
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